Discourse Aspect of Metaphor in Indonesian Newspaper

The traditional study of metaphor as one of literary and rhetoric figures has been changed by modern emphasis on pervasiveness of metaphor use in everyday language, a change of research orientation which is made possible by the rise of Cognitive Linguistics which sees metaphor as part of major conceptual system that underlies everyday linguistic expressions. The next development of this trend has been to expand the object of study to include every domains of natural language use in everyday life. This article is an endeavour to apply Cognitive Linguistics theory of metaphor to real language use in daily newspaper, especially the influential Indonesian newspaper, Kompas, by focusing on discourse-contextual aspect of metaphor use. The analyis in this aticle shows that discourse context is an important aspect of metaphor because it plays a role in constraining the use of metaphor. Although metaphor is primarily a phenomenon of cognition/conceptualization and only secondarily realized in linguistic expressions, it is also right that the context of use is part of that conceptualization. That is, conceptualization is not something floating in the air, but rooted in bodily experience, and that is why contextual aspec of metaphor use is important. In this article contextual aspect is limited to setting, participants, and message form (text type).