COLOR PERCEIVING; A PSYCHOPHYSIOLOGICAL BASIS OF COLORS

Color has a profound effect on our mood and a nonverbal form of communication. In clothing, interiors, landscape and even natural light, a color can change mood from sad to happy, from anxiety to relaxation, from fear to confidence. Some colors are articulate while others are very quiet, some indicates that you have traveled or are well-read. Yet others create a desire for closeness, intimacy and love (Elliot, 2007)