Carp Business Development Strategy in Cirata

This study is a business development analysis at one fishery company in Cirata, West Java. It is measured by matrix strategies including Internal Factors Evaluation (IFE), External Factors Evaluation (EFE), Strategic Position and Action Evaluation (SPACE), and Quantitative Strategic Planning Matrix (QSPM). This study will provides necessary information of critical success factors and serve as the basis for companys strategy. Based on the result, the company are needs to implementing market penetration as priority strategy. Other strategies that can be implemented by priority is market development, product development, and concentric diversification