Ecotourism Business Model Analysis in Taman Pesisir Penyu Pantai Pangumbahan, District of Sukabumi

The government policy by establishing Aquatic Conservation Area is one of the way to preserve fisheries resources in Indonesia. One of the territories that have made an establishment of Aquatic Conservation Area is Sukabumi District. District Government of Sukabumi managed a locations in their jurisdiction that have a lay eggs turtle potential. Pangumbahan beach is one of location in Ciemas subdistrict, Sukabumi district that have a lay eggs potential and establish as Pangumbahan Beach Turtle Conservation Area with a Coastal Park (Taman Pesisir) status. Turtle center existence inside Taman Pesisir Penyu Pantai Pangumbahan targeted to utilize a various tourism business activities, science development and research, education and training, community economic empowerment, and environmental service utilization made this conservation area need a better management. The results of the research by mapping the improved business model with the IPA and SWOT method in Taman Pesisir Penyu Pantai Pangumbahan currently shows that this conservation area has several obstacles in running its business model, namely the limited human resources and limited fund becomes the main obstacle of the realization of the development plan. Business model improvement programs conducted by doing the business model prototyping which prioritize creating a value proposition with an idea to develop Taman Pesisir Penyu Pantai Pangumbahan to become the edutourtainment area