Role of Pre-Sales in Understanding Consumer Behaviour for SaaS Product
Journal: International Journal of Science and Research (IJSR) (Vol.6, No. 11)Publication Date: 2017-11-05
Authors : Polimati Naveen Prasad;
Page : 1497-1503
Keywords : SaaS Software as a service; Lead; Prospect; Lead Nurturing Lead Enrichment; CRM- Customer Relationship Management tool;
Abstract
The Influence of Consumer Behavior in INBOUND marketing of a subscription based model, SaaS Product. Its effectiveness on the Business and the willingness towards buying the product is observed and encapsulated in this Research Paper. This Research is an observation of the Products Buying Behavior for Four Months in an Organization and capsuled in this research paper.
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