Crowdfunding Ecosystem in India

Crowdfunding is a method with the support of which funds may be raised from multiple investors. The Crowdfunding can be raised through diverse modes which include online Crowdfunding platforms, social networking web sites (for ex. Facebook, Twitter) to fund for social cause, innovative projects, business ventures& so on. To understand how Crowdfunding works, it is essential to understand who are the actors involved in Crowdfunding space. The proper way of understanding ecosystem is to identify the parties involved and their respective influence on the process. This paper mainly aims to understand the factors influencing the evolution of Crowdfunding ecosystem in India& to design Crowdfunding promotion model. The study identified cultural, social, technological& regulatory factors based on descriptive research analysis and it concludes with a note that all the 4 factors plays a major role in developing effective Crowdfunding framework in India.