The Agribusiness of Batu Apples with Environment Concept

The purpose of this study is to analyze the influence of apple agribusiness with environment concept toward competitiveness. The research was conducted in Batu city East Java Indonesia. Batu city is famous as the apples city. Respondents of this study were 129 apple farmers determined using Simple Random Sampling. The data retrieved through interviews using a questionnaire. The data analysis was performed with the Generalized Structured Component Analysis (GeSCA). The GeSCA analysis is one of analysis the Structural Equation Modeling (SEM) based component (component - based SEM). The results showed that the agribusiness of Batu apple with environment concept has a positive influenced toward the competitiveness. The competitiveness of apple agribusiness also gave a positive influenced toward the business performance. But stoward the business performance. From this study, they farmer are suggested to do the production using natural fertilizers and pesticides, so it can meet the requirement of high competitive globalization in apple agribusiness.