A Survey on Website Structure Improvement Techniques
Journal: International Journal of Science and Research (IJSR) (Vol.3, No. 1)Publication Date: 2014-01-05
Authors : Chhaya Shejul; Padmavathi;
Page : 216-224
Keywords : web personalization; web transformation; Website design; conceptual relevance; access co-occurrence;
Abstract
Evaluation of the link structure of a web site and its redefinition to achieve increased efficiency with regard to easier information retrieval is a common problem in website development. A primary reason is that the web developers? understanding of how a website should be structured can be considerably different from that of the users. This paper includes a technique that discovers the gap between Web site designers' expectations and users' behavior. The former are assessed by measuring the inter-page conceptual relevance and the latter by measuring the inter-page access co-occurrence. Also, in this paper we present a survey of the use of Web mining for Web personalization and web transformation approaches.
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