The Impact of Intrinsic Job Satisfaction and Extrinsic Job Satisfaction on Product Innovation: A Case of Iraqi Public Universities

Higher education sector of any country acts as a backbone for that country as it provides skilled human resource. Job satisfaction play important role in stimulation of creativity among employees and establishment of innovative environment in organization. The higher education in Iraq faces many challenges, such as employee morale, brain drain in the sector, ranking of universities in the world. In academic context, the academic satisfaction has a critical role in achieving success. Therefore, the purpose of this study is to examine the influence of Job satisfaction on innovation in higher education in Iraq. The quantitative data was collected through survey instrument. The population for this study consisted of academic staff in 10 public universities distributed throughout Iraq. The sample consists of 280 academic staff members selected through random sampling technique. The results found that there are significant strong relationships between the academic satisfaction (intrinsic job satisfaction, extrinsic job satisfaction) and the product innovation. Thus, the study contributes to the existing pool of knowledge on the empirical impact of job satisfaction on innovation. Different aspects of these variables were tested, so as to provide a wider and more comprehensive lead to understanding of the factors or elements that affect public universities in Iraqi higher education