Role of Marketing Information Systems in Supporting Decisions of Business Managers: Verification Test on the Case of Agribusiness in Agadir City, Morocco

The management practices of business marketing have seen an important changes in recent years, also on the marketing level through the adoption and development of Marketing Information Systems (MIS). The relationship between these systems and decision- making has become among the subjects occupying a central place in researchs for several years. This article examines the impact of MIS on decision making by business managers. To do this, on the basis of an empirical study conducted within agribusinesses in Agadir City, we will analyse the role of SIM in improving business decisions and marketing companies.