Quantitative Analysis of Drivers Affecting Green Supply Chain Management in Rajasthan SME?S

The escalating deterioration of the environment is a major concern for business organisations today. Green is a strategy implemented to improve the environmental sustainability and with supply chains evolving dynamically towards competitive advantage, A green supply chain aim at confining the waste within the industrial system so as to conserve energy and prevent the dissipations of harmful materials into the environmental. The divers are affecting direct and indirect of green supply chain management. Frequently researches in study on drivers of green supply chain management are criticized for its narrow perspectives and lack of small and medium enterprises relevance. So, it is real need to find drivers which are affecting of green supply chain management. In current competitive scenario, the drivers of Green Supply Chain Management assume a significant importance and call for serious research attention. The purpose of this research is examining the drivers affecting green supply chain management. The main objectives of this paper are quantitative analysis of drivers affect green supply chain management in small and medium enterprises in Rajasthan, India. An empirical study was conducted through survey method in small and medium enterprises in Rajasthan, India and analyzed using SPSS. Correlation, regression analysis develops and used to establish the affect of drivers on Green Supply Chain Management. ANOVA test was used to determine the statistical significance of the relationship between the variables. The results were presented using tables. The study established that the drivers has positively affected of green supply chain management.