School Libraries and Use of Social Media to Interact With Students-A Case Study With Reference to Kendriya Vidyalaya Libraries, Government and Private School Libraries in North East

Social media is helpful for stirring up interaction among users. The number of libraries which adopt Social Media is increasing. However, user engagement is low on many libraries. Existing research mainly focuses on the ways Social Media used in libraries and the librarians or users attitudes towards libraries using Social Media. Little research has been done on how to use Social Media to interact with school library users effectively. This study focuses on the interactions between libraries and users on libraries Facebook, Twitter. Four types of interactions are examined, including knowledge sharing, information dissemination, communication and knowledge gathering. A mixed method is applied in this study quantitative results, generated from the analysis on around 1500 posts sampled from 40 school libraries Social Media are incorporated with qualitative results concluded from the interviews with 10 librarians. The study finds that among the four types of interactions, knowledge sharing attracts the largest volume of users responses on libraries Social Media. The studys investigation on the differences of Facebook-like and Twitter-like Social Media and those between different Kendriya Vidyalaya Libraries and other Government School, Railway School and Private School libraries of the Nagaon District of Assam on using Social Media suggest that in order to improve the efficiency of interacting with users on social media, there are necessities for libraries to coordinate different types of social media and take the properties of their communities under consideration.