Growth of Home Shopping Websites and Consumers? Preferences: With Special Reference to Kokrajhar District

Home shopping allows consumers to shop for goods from the privacy of their own home, as opposed to traditional shopping, which requires one to visit shopping malls. In-home shopping has grown significantly since the advent of direct-response television, interactive television, infomercials, and cable network shopping channels. Product information is delivered to consumers at home via direct-mail promotions, catalogs, print advertisements, broadcast media, and outbound telephone. Recently, the term online shopping which is also a part of home shopping gains wide popularity. It is the act of purchasing products or services over the Internet. Online shopping has grown in popularity over the years, mainly because people find it convenient and easy to bargain shop from the comfort of their home or office. This paper tries to highlight the importance of home shopping websites in the current scenario with special reference to Kokrajhar District of Assam to compare various home shopping websites and services offered by them to the users. An attempt is being made to know the effect of home shopping websites on different age groups, to know the reasons for using this websites and the benefits they are deriving from this. This paper deals with the relevance and usefulness of home shopping websites to the society.