Role of Marketing Function in the Rubber Marketing Societies for the Benefit of Small Rubber Growers

The establishment of Rubber marketing co-operative marketing societies was the initiative of Govt. of Kerala in order to provide fair price and to bring the small growers from the unorganized segment to organized segment. The primary objective was to provide an efficient market system for helping the farmers for getting accessibility toward the market. However, the efforts of the government to improve the marketing system of rubber marketing have been only partially successful. Moreover, the progress of regulated markets is not uniform in all areas. The main objectives of a co-operative marketing society are to make arrangements for the sale of agricultural produce of its members and to work as marketing supporting organization. Hence in this article, emphasize is given on the marketing function for providing the needs of small rubber growers.