Analysis of Customer Willingness to Pay (WTP) Water of Pekanbaru Tirta Siak Water Supply Company

Pekanbaru is one of rapidly growing city in Sumatera Indonesia so that causes the increasing of population and many things such as drinking water needs. Tirta Siak Water Supply Company (TSWSC) is a company that takes responsibility in supplying clean water in Pekanbaru city. Nowadays Tirta Siak Water Supply Company is getting reduction of water quality so that require a technology to overcome the problem. Technology application will require an additional cost till needed the data of willingness to pay the surcharge. Methodology used was questionnaries deployment with deployment area involve Tampan subdistrict, Payung Sekaki subdistrict, Bukit Raya subdistrict, Marpoyan Damai subdistrict, Tenayan Raya subdistrict, Lima Puluh subdistrict, Sail subdistrict, Pekanbaru City subdistrict, Sukajadi subdistrict, Senapelan subdistrict, Rumbai subdistrict and Rumbai Pesisir subdistrict. Data reviewed by using multiple linear regression, while statistic test used were regression test (R2) and stastictic test F. Instrument used were excell and SPSS 17.0. Based on analysis result obtained that willingness to pay more was 77, 5 % affected by income, last education, duration of subscription, average consumption per month and value of customer perception. The willingness to pay obtained was Rp 5, 349, - per m3/day or Rp.160, 470, - per m3/month.