Marketing Problems Faced by Self Help Groups (SHG) in Tamil Nadu

This paper is concentrated on the Complications encountered by Self Help Groups during market their products. Women constitute nearly half of the rural population in India and play a vibrant role in Rural Economy. It is necessary for programmes specially targeted for a woman has been highlighted. As a result of the poverty assuagement scheme, such Integrated Rural Development Programme, Training of Rural Youth for Self-employment and Development of Women and Children in Rural Areas has been initiated. Self Help Groups are voluntary associations for the poor who come together to recover their socioeconomic conditions, in this reason they start the various business transactions. This voluntary associations started in all states in our country, especially this associations contributing considerable part of economy in Tamilnadu State, Self Help Groups are facing many problems while running their business like, to find the marketing prospective, Lack of raw materials, machines and equipment, getting the financial assistance from bank, repayment of the loan, poor product packaging, continuity, lack of consciousness, labour and Marketing their products etc. , This research analyze the marketing problems faced by the self help groups in Tamil Nadu.