Resource-Based Effect of Strategy and Entrepreneurship Orientation of Small and Micro Advantage Competitive (Studies in Ethnicity Services Business Maluku)

The critical role of small and medium enterprises in the Indonesian economy is not aligned with the level of competitiveness. Publication of The Global Competitiveness Report published by the World Economic Forum in 2008 showed Indonesia's competitiveness in the global competition ranks 55th of 134 countries. This study is explanatory with quantitative approach. Population is the small business/micro enterprises Maluku ethnicity who move in the services sector, while the samples used in this study was 100 respondents. Sampling in this study using a non-probability sampling method, using judgment sampling techniques. Resource-based strategy is actualized in resources and capabilities increased the entrepreneurial orientation. Resource-based strategy can better improve the competitiveness in terms of cost advantage, differentiation advantage of small businesses and micro-enterprises, especially ethnic Maluku business services. Entrepreneurial orientation in terms of innovative attitude, proactive risk-taking can enhance the competitiveness of small businesses and micro enterprises in terms of ethnic Maluku cost advantage, differentiation advantage and excellence focus.