A Study on Acceptability of Lined Jackets Made from Jute Blended and Union Fabrics

The study Acceptability of lined jackets made from jute blended and union fabrics was undertaken with an objective to provide diversification for the jute fibre. An attempt was made to study various factors influencing the buying behavior of jackets. A good response towards jackets made out of jute blended and union fabrics with lining was found through a preliminary study. Jackets were worn by young adults the most and black was found as the most popular colour for jackets. The designs and the fabrics for construction of jackets were selected by a panel of judges. Construction details of jackets and preference towards the constructed jackets was assessed through a structured questionnaire for a purposive random sample of 75 females. The data collected was analyzed by percentage, ranking and two way ANOVA tests. Jacket with halter neckline and black jute-cotton blend fabric was most preferred. Overall appeal and colour were found as the important factors affecting the preference for the constructed jackets while garment and lining fabric was not considered as an important factor. There was an appreciation for such kind of attempt towards diversification for jute fibre in the segment of fashion apparels such as jackets.