Analysis of Competition SMEs Wooden Educational Toys: Case Study of CV Omocha Toys

CV Omocha Toys is a producer of educative wooden toys and props. The increasing number of middle-class people leads to the increasing demand for wooden educational toys. The aim of the research is to analyze level competition of the industry where CV Omocha Toys competing in. The factor that most determines the intensity of the competition of wooden educational toys industry is consumer bargaining power. By comparing between the result of industry foresight analysis and the actual condition of CV Omocha Toys, several gaps were found. The gaps were the company was still focusing on increasing the production capacity, therere some retail market abroad that is still untouched, limited capital, limited competencies, and limited resources.