Service Industry in India - A Perspective

India's huge size and socio-economic & cultural diversity means there is no established model or consumption pattern throughout the country. Any service provider therefore needs to devise strategies for different sectors and segments, which by it self is challenging. The examples are Ola, PAYTM, MakeMytrip, Flipcart etc. The growth of service sector can be achieved hand to hand with the proportionate growth of other sector viz. , in the industry and agriculture. To sustain the current growth the government endeavor in developing infrastructure like transport, accommodation, better roads, health and hygiene etc. is need of the day.