The Effect of Select Value Practices as a Strategic Factor of Students Satisfaction in the Management of Higher Institutions of Learning: A Case of Jomo Kenyatta University of Agriculture and Technology (JKUAT)

The current study sought to investigate the influence of select value practices on student satisfaction as a strategic factor in the management of higher institutions of learning focusing on JKUAT. The study was guided by the following general objectives to determine the effect of innovation, dynamism, transparency, and service quality on student satisfaction in JKUAT. The study targeted students at JKUAT cutting across first to final years studying in JKUAT main campus. The study targeted 19, 079 students and used stratified random sampling to arrive at 191 respondents. Questionnaires were the main source of primary data and data were analyzed through SPSS, the social science statistical tool. Regression analysis was run to show the relationship between the dependent and independent variables. Findings revealed that service quality, transparency, innovation and dynamism had a significant relationship on student satisfaction in JKUAT. The study concluded that transparency had the most significant relationship with customer satisfaction among the four value practices that were under study. The study recommended that JKUAT increase resources for facility development, improve its channels and tools of getting information, develop mechanisms for improving interaction between the administration and students, offer timely, appropriate feedback and improve channels of offering feedback. The study also recommended that JKUAT strengthens its relationship with the students and be more consultative during the change process.