ResearchBib Share Your Research, Maximize Your Social Impacts
Sign for Notice Everyday Sign up >> Login

Retail Service Quality Dimensions in Food and Grocery Segment: A Review

Journal: International Journal of Science and Research (IJSR) (Vol.5, No. 12)

Publication Date:

Authors : ; ;

Page : 1808-1814

Keywords : Organized Retail; Retail Service Quality; Service Quality Dimensions; Unorganized Retail;

Source : Downloadexternal Find it from : Google Scholarexternal

Abstract

This paper aims at reviewing the retail service quality dimensions in food and grocery segment. They can be broadly classified into physical (materialistic attributes) and non -physical (non-materialistic attributes). The non-physical aspects can be improvised by scheduling quality training for sales personnel, appropriate complaint handling and customer friendly strategies. The physical aspects can be strengthened by developing infrastructure, provision of basic amenities and comfortable store environment. Marketing mix variables viz. price attributes, product attributes and promotional strategies can also be considered. Review concludes by discussing Managerial implications.

Last modified: 2021-07-01 14:48:53