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Journal: Herald of Kyiv National University of Trade and Economics (Vol.128, No. 6)

Publication Date:

Authors : ;

Page : 55-64

Keywords : informationcycle; informationsupplyofstrategicmarketing; infor­mationneeds; marketingstrategy; marketing information;

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The article analyzes the peculiarities of information support system for strategic marketing decision making. According to the survey of trade enterprises management per­sonnel, there is a discrepancy between the information need and its use. The importance of developing strategic marketing information support system is substantiated. The information cycle of strategic marketing of trade enterprises is considered. Within the information cycle of strategic marketing of trade enterprises the levels of development of information support are defined, namely: operational, consolidation, integration, optimization, innovative.

Last modified: 2021-07-05 22:57:17