PLANNING OF EVENT PORTFOLIO FOR TORISM DESTINATIONIN POST-QUARANTINE PERIOD

The article deals with the sense and structure of a tourism destination event port­folio. The theoretical foundation of the planning process for Ukrainian destinations event portfolio destinations as a component of their tourism product has been carried out. The goals of forming a destination's event portfolio within the framework of the tourism pro­duct strategy and marketing strategy are determined. The factors of decision making about the structure of an event portfolio, dynamics of measures are highlighted. Proportionality of Ukrainian's destinations event portfolio is analyzed.