EVALUATION OF YOUTH APPEAL FOR VALUATION OF BEAUTY CARE PRODUCTS WITH REFERENCE TO MUMBAI MARKET

In the era of globalization, modernization, fashion, inflated lifestyle, glamour and showbiz, the youth is getting too channelized to perceive purchases of their likes by customer valuation and appeals. In the competitive markets are frequently exposed to new experiments, challenges and technological advancements. Consumers have wider choice, accessibility, awareness and so customer satisfaction, loyalty, value addition bec omes important. Companies stand to the challenges by giving more importance to customer value. The present study is an attempt to identify products of youth interest and appeal and measure the overall valuation applied after use of the product in terms wit h the levels of satisfaction, loyalty, value addition etc. The implication of study justifies the taste of youth in terms with their lifestyle, taste bud, modernization and westernized outlook. The purpose of the study is to measure the magnitude of purcha ses and preferences made by the younger generation so meticulously to enhance their beauty that at times they get cheated out, duped and misleaded by advertisements, window display of products, appealing talk of salesmen etc.