Analysis of Product Life Cycle and Management Strategies: A Case Study on Patanjali Products

Product life cycle (PLC) is categorization of a product in various phases of its life cycle. Starting from its introduction, to growth, maturity, and lastly decline stage. The research investigates the key internal contributors for each stage of the PLC, their significance as well as the relevant strategies that should be used at each stage of PLC. The purpose of this research was to investigate and record the current life cycle stages of some products of the Patanjali Ayurveda Limited (PAL) utilizing Boston Consulting Group (BCG) matrix of the product life cycle theory. In addition, an analysis was conducted of the management strategies used by the Patanjali Ayurveda Limited (PAL) for its different products in the different stages of the life cycle. The research was conducted by collection of the sales data of the patanjali group products of a particular region and with the help of the BCG matrix the results were obtained. The recommendations and suggestions were given to the distributors of products of Patanjali for further improvement in sales.