VCD Impact on Tata Motors Limited
Journal: International Journal of Scientific Engineering and Research (IJSER) (Vol.5, No. 7)Publication Date: 2017-07-05
Authors : Ashish Kumar Rai;
Page : 298-305
Keywords : 12345;
Abstract
TML drive to become India?s largest automobile company started in the year 1945. TML the leading manufacturers in the commercial vehicle segment and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments in India. TML world?s fourth largest truck and bus manufacturer. TML first Indian company under the engineering sector to be listed in the New York Stock Exchange in the year 2004 which further expanded horizon in international markets. TML global operations are located at South Korea, Thailand and Spain through subsidiaries and associate companies. Through subsidiaries, TML engaged in engineering and automotive solutions, construction equipment manufacturing, automotive vehicle components manufacturing, machine tools and factory automation solutions, high-precision tooling, plastic and electronic components for automotive and computer applications, and automotive retailing and service operations. TML manufacturing operations are classified into two business units - Commercial Vehicle Business Unit (CVBU) and Passenger Car Business Unit (PCBU). TML market presence is spread across Europe, Africa, the Middle East, South East Asia, South Asia and South America. TML product range includes passenger cars, utility vehicles, light commercial vehicles, medium and heavy commercial vehicles. TML manufacturing units in India are located at Jamshedpur, Pune, Lucknow, Pantnagar and Sanand and corporate office is located in Mumbai. Keeping in mind the progressive needs of customers, TML make vehicles that consume lesser fuel, have low environmental impact and demonstrate superior performance. This year saw multiple product launches in the passenger car segment including Indica Vista Drivetech4, Indigo e-CS, Aria, Indica eV2 and Manza. Indigo e-CS and Indica eV2 have raised the bar for fuel efficiency by demonstrating a segment leading mileage of 23.03 kmpl and 25kmpl respectively. Aria and Manza address the dual need luxury and robustness with high performing features along with stunning interiors and exteriors. Similarly, in the commercial vehicle segment, TML launched Ace Zip, Magic Iris, Venture and Prima Construck. This year, the domestic sales volumes increased by 22.8 percent to 778, 540 vehicles from 633, 862 vehicles in 2009-10, while export volumes showed improvement and increased by 70.3 percent to 58, 089 vehicles from 34, 109 vehicles in 2009-10.
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