A Study on Consumer Attitude towards Green Marketing Practices by Select Indian Banking Companies

ABSTRACT Green banking is a trending talk of the banking industry in the past 2 years. In a softer side banks do not contribute directly to the green house effect except using energy saving system and process. Banks has two faces in contributing to global warming crisis, i.e. employing traditional/conservative systems and process and encouraging Green House Gases emitting industries. Later is more is treacherous for the mankind. Hence there is need and support that the banking industry should raise to the occasion at requisite times. As the sea levels are increasing and temperature is shooting up at very high rates it is the time to introspect and act accordingly to save the planet. The analysis was done by using T-Test and Chi-square test. The study tries to make a sincere effort to know the awareness of the customer about the green banking products, connectedness of customers towards the green practices and accessibility of green products to the customers by the private sector banks in the Shimoga city. This study helps to find the involvement of private banks in practicing green banking in the study area.