Effect of Product Quality, Service Quality, on Brand Loyalty through Brand Trust on Kalimantan Sawn Timber UD. Rimba Makmur Abadi in Surabaya

The wood industry in Indonesia have potential, with a variety of trees making Indonesia one of the countries with the best wood production, that makes tight competition in wood industry and make companies must to maintain product quality and service quality to ensure that consumers more loyal to the companies products. This research is developed to discover and describe the effect of product quality and service quality on brand trust and brand loyalty to UD. Rimba Makmur Abadi Kalimantan wood consumers in Surabaya. The analytical data technique that is used during this research is SEM Structural Equation Modeling and it also used LISREL program. This research collect the data from 150 respondents as a sample who had purchased Kalimantan wood at UD. Rimba Makmur Abadi minimum 1 time for at least 1 year, settled in the city of Surabaya and at least 17 65 years. The conclusion is that it is proven that there are effect of positive and significant product quality and service quality on brand loyalty through brand trustonUD. Rimba Makmur Abadi Kalimantan sawn timber in Surabaya. The advice given in this study are to improve and maintain quality, both in product quality and service quality, so that consumer had trust and more loyal to UD. Rimba Makmur Abadi products. Gian Gondo Tjiputra | Bernardus Aris Ferdinan "Effect of Product Quality, Service Quality, on Brand Loyalty through Brand Trust on Kalimantan Sawn Timber UD. Rimba Makmur Abadi in Surabaya" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd41196.pdf Paper URL: https://www.ijtsrd.commanagement/marketing/41196/effect-of-product-quality-service-quality-on-brand-loyalty-through-brand-trust-on-kalimantan-sawn-timber-ud-rimba-makmur-abadi-in-surabaya/gian-gondo-tjiputra