E Banking in India – A Study

Liberalization, globalization and privatisation in India, since 1991 opened up new markets, new products and efficient delivery channels for the banking industry. The development and the increasing progress experienced in the Information and Communication Technology coupled with the expansion of the global economy paved the way for the transformation of the Indian banking from traditional trade financing to mobilizing and channelling financial resources more effectively in almost all facets of life. Intense competitive environment, changing business environments, globalization and the advancement of ICT are the important factors that have forced Banking and Financial services to change. Introduction of technology in banking sector has enabled customers to avail the banking services at anytime and anywhere in the form of ATM, Mobile banking, and Internet Banking. Banks today operate in a highly globalized, liberalized, privatized and a competitive environment. In order to survive in this environment banks have introduced electronic banking. With the use of technology there had been an increase in penetration, productivity and efficiency. It has not only increased the cost effectiveness but also has helped in making small value transactions viable. It also enhances choices, creates new markets, and improves productivity and efficiency. It has been noticed that financial markets have turned into a buyer‘s markets in India. Dr. Ajoy S Joseph | Mrs. Mallika "E Banking in India – A Study" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd42330.pdf Paper URL: https://www.ijtsrd.commanagement/other/42330/e-banking-in-india-–-a-study/dr-ajoy-s-joseph