The Scope for GI Based Branding in Agricultural Products An Overview

Agriculture plays a vital role in the Indian economy. Today, SMEs are considered as an important sector which may accelerate the process of economic progress in the developing countries. However, access to stable and high valued markets is a challenging issue for SMEs in the agricultural sector. This challenge can be overcome by adopting a well planned marketing strategy for agricultural products especially by way of branding. But building a reputed brand for an agricultural product is a time consuming task and it takes endless efforts. Although, a number of agricultural products are being branded in India, there exists a tremendous scope to exploit GI based branding for the benefit and upliftment of our farmers. Effective planning and execution of GI based branding to market the agricultural products has tremendous potential to contribute to the economy of the country in the near future. Gargi Sharma "The Scope for GI Based Branding in Agricultural Products: An Overview" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd42384.pdf Paper URL: https://www.ijtsrd.combiological-science/other/42384/the-scope-for-gi-based-branding-in-agricultural-products-an-overview/gargi-sharma