The Study of Service Innovation Affect Satisfaction and Loyalty The Case of Mongolian E Bank

This research aims to investigate the relationship between service innovation, satisfaction and loyalty of the e bank sector in Mongolia. The survey respondents were collected from a total of 203 completed questionnaires. This research uses a statistic method of descriptive, factor, correlation, and regression analysis by SPSS software. Data was collected through the web based survey. As a result of this research, service innovation SI has a positive significant influence on loyalty L H1 supported and customer satisfaction CS H2 supported. Myagmardorj Ganzorig "The Study of Service Innovation Affect Satisfaction and Loyalty: The Case of Mongolian E-Bank" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd42507.pdf Paper URL: https://www.ijtsrd.commanagement/management-development/42507/the-study-of-service-innovation-affect-satisfaction-and-loyalty-the-case-of-mongolian-ebank/myagmardorj-ganzorig