Testifying Company Image as Mediating Variable on the Effect of Public Relation and Reputation to Customer Loyalty on Rural Banks in Central Java, Indonesia
Journal: IMPACT : International Journal of Research in Business Management ( IMPACT : IJRBM ) (Vol.9, No. 5)Publication Date: 2021.05.31
Authors : Eric Santosa; Inggar Tri Mardiyanti Putri;
Page : 1-8
Keywords : Public Relation; Reputation; Image; Loyalty;
Abstract
Interestingly, given today's high pace and changing nature of market vulnerabilities, imbalances, and their associated risk factors, banks are inherently prone to excessive losses and failure. Central banks around the world have the statutory mandate, to regulate and supervise banking business as they are custodians
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