ENFOQUE DE LA GENERACIÓN DE CAPITAL INTELECTUAL DESDE LA GESTIÓN DE LA INVESTIGACIÓN EN LAS UNIVERSIDADES PÚBLICAS DE LA COSTA CARIBE DE COLOMBIA

The objective of this research was to determine the type of approach used in the management of re-search to generate intellectual capital in public universities in the Colombian Caribbean Coast. The variable under study was supported by the theories of Eduardo Bueno Campos (2003) and Antonio Cobo Jiménez (2006). To this end, we conducted applied research, analytical type situational, not experimental, and cross country, with a population of seven (7) universities comprised 290 people and a sample of 79 subjects informants, leaders of research groups categorized and endorsed by each university under study, to which was applied a questionnaire of 24 Likert items, validated by seven experts from the University Rafael Belloso Chacin. Reliability was calculated from a pilot trial to twenty subjects and calculated the Cronbach alpha coefficient, obtaining a score of 0.952, which is a high reliability. The obtained data were statistically analyzed by calculating the average absolute frequency relative frequency. The results showed that universities in the Colombian Caribbean coast have no defined approach to the development of the underlying research and taking into account the prevalence of corporate strategic approaches and to a lesser extent social evolution.