Challenges of Small Businesses in using Digital Platforms for Promoting their Products
Journal: International Journal of Advanced engineering, Management and Science (Vol.7, No. 7)Publication Date: 2021-07-09
Authors : Aileen G. Bondoc Sharon M. Bartolome Mary Ann B. Gaddi Tracy Anne I. Katsuta Janet M. Nerie Felipe E. Balaria;
Page : 23-26
Keywords : Consumers; digital platforms; internet; promotion; small business owners.;
Abstract
Small businesses can expand by adopting the correct digital marketing approaches, tools, and strategies on digital platforms, where there is a greater opportunity for smaller enterprises to advance to the next level. Digital marketing agencies are typically hired by business owners who do not know how to put up digital marketing campaigns on their own [1]. Digital marketing services are in charge of keeping organizations online while working within their budget constraints. Businesses, regardless of their size, should always ensure the promotion of their clients' enterprises in order to maintain continual technological innovation. When innovative technology becomes a mainstay for larger firms, the hurdles for small enterprises grow much more difficult. This study described the business owners' preparedness and knowledge in different digital platforms. Results revealed that only a few business owners know how the digital world works. Most of them were only in the basic skills of their knowledge in the digital platforms. They have inadequate online payment options because of high processing fees, poor internet connection, and limited knowledge on how to use the application. Another challenge for the business owners was competition in Digital World for paid ads versus organic and poor brand credibility.
Other Latest Articles
- APPLICATION OF STATIC VAR COMPENSATOR TO COMPENSATE REACTIVE POWER AND ENHANCE VOLTAGE PROFILE IN DISTRIBUTION NETWORKS
- PROPOSED HIGHLY ROBUST AND EFFICIENT DATA-MINING MODEL FOR KNOWLEDGE DATA DISCOVERY PROCESS
- PROPOSED EXPLORATORY DATA ANALYSIS MODEL TO STATISTICALLY ANALYZE THE DATA-SET FOR RESEARCH PURPOSES
- DOCUMENT MINING ON AIRCRAFT MAINTENANCE HUMAN ERRORS AND SKILLSET MISMATCH ISSUES
- RESTLESSNESS AND RESISTANCE IN E. M. FORSTER’S “THE ROAD FROM COLONUS”
Last modified: 2021-07-24 20:20:57