An Assessment of the Organizational Strategies to Mitigate Political Riot Risks in Selected Multi National Enterprises in Kenya
Journal: THE INTERNATIONAL JOURNAL OF BUSINESS MANAGEMENT AND TECHNOLOGY (Vol.3, No. 5)Publication Date: 2019-10-30
Authors : Jackton Oloo Margaret Waruguru;
Page : 65-78
Keywords : criticality index; effectiveness score; political riot risk; qualitative approach; unit of analysis;
Abstract
The recurrence of political risks in Kenya is responsible for significant losses by businesses due to forgone opportunities, damage to property, and the migration of customers. The general objective of the study is to assess the effectiveness of organizational strategies in the mitigation of political riot risks in Kenya. The objective was accomplished using an in-depth qualitative assessment on multinational organizations operating in Kenya. The target population included a total of 66 firms that are listed at the Nairobi Securities Exchange. The unit of analysis required data collection exclusively involve senior management officials in selected firms. From the target population, a sample was generated via the judgmental method, which considered market segmentation and respondent availability. Primary data was collected from respondents with managerial responsibilities using interviews. Data was analysed using descriptive statistics. In the course of research, the researcher found a total of 7 strategies in use to mitigate political riot risk. Six of the 7 strategies were found to be ineffective in mitigating against political riot risk. Having considered the study‟s findings, the researcher recommended strategic options be selected on the basis of industry specifications because it was found to greatly influence strategic feasibility. Also, in light of its above-average effectiveness mean score, the researcher recommended the use of the insurance strategy. In addition, despite having the lowest effectiveness mean score, the security enforcement strategy was recommended as a strategic choice for mitigating against political riot risk due to its qualification by respondents at Sasini plc.
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