Scale of balanced scorecard application in evaluating the performance of Tourism firms in Hanoi

This study was conducted to identify, evaluate and measure the attributes of BSC which are applied to evaluate performance in tourism firms in Hanoi. Based on literature review and the results of some interviews, 150 questionnaires were sent to tourism firms in Hanoi and were collected in 1 month. However, only 135 questionnaires were satisfactory and included in the analysis. The results of descriptive statistics, Cronbach's Alpha analysis and Independent T-test have identified and measured the current situation of applying the properties of BSC to evaluate the performance of tourism firms in Hanoi. Based on the findings, some discussion and administration implications on the extent to which BSC is applied to evaluate performance of tourism firms in Hanoi.