Businesses Transformation of Micro Small and Medium Enterprises (MSME) in Industrial ERA 4.0

The era of the industrial revolution 4.0 aims to increase revenue and cost savings that lead to operational efficiency. Therefore, in order not to be eroded by change and turn it into an opportunity, business actors, in this case Micro, Small and Medium Enterprises (MSMEs), must improve, such as starting the process of transformation to follow the currently developing industry, namely 4.0 industry based on digitalization. growing very fast ahead of other industrial eras. Therefore this study wants to explore in-depth information about the extent of the ability of MSMEs to keep pace with the growth of industry 4.0 whose growth is very fast. The sampling technique used in this study was non-probability sampling with a purposive sampling technique, where the interview method used was a semistructured interview, where the researcher had previously prepared a topic, a list of questions and interview guides before the interview was conducted (Sugiyono, 2014: 231) . From the results of interviews conducted by researchers at the Surabaya Culinary Tourism Centers, that Culinary Tourism Centers in Surabaya still need a digitalization transformation strategy in order to compete in the fast-growing culinary business and need new innovations that can develop Culinary Tourism Centers into centers of activity Public.