MARKETING STRATEGIES TOWARDS ACHIEVEMENT IN BAKERY BUSINESS IN PHETCHABURI AND PRACHUAP KIRIKHAN PROVINCES
Journal: International Journal of Advanced Research (Vol.9, No. 04)Publication Date: 2021-04-13
Authors : Kanjana Punoiam Bundit Anuyahong; Wipanee Pengnate;
Page : 1013-1017
Keywords : Bakery Business Marketing Strategies;
Abstract
The purposes of this study were 1) to investigate marketing strategies towards achievement in bakery business in Phetchaburi and Prachuap kirikhan Provinces and 2) to study additional suggestions The research samples were 140- bakery business in Phetchaburi and Prachuap kirikhan Provinces derived through Simple Random Sampling technique. The instruments used for collecting the data were the rating-scale and open-ended questionnaire. Frequency, Mean scores, Standard Deviation and content analysis were used for data analysis. The findings were 1) marketing strategies were used at the highest level and additional suggestions 2) Product, Price, quality and staff and cleanliness were highly concern in order to increase in customers loyalty.
Other Latest Articles
- HYPOTHYROIDISM AND PSYCHOTIC MANIFESTATIONS: CASE REPORT
- HYDATIDOSIS: A MYSTERY BOX AT VARIOUS SITES
- CARBON NANOTUBES REINFORCED ZIRCONIA COMPOSITES FOR ARTFICIAL HIP JOINTS BEARING SURFACES
- CARBON NANOTUBES REINFORCED ZIRCONIA COMPOSITES FOR ARTFICIAL HIP JOINTS BEARING SURFACES
- CARBON NANOTUBES REINFORCED ZIRCONIA COMPOSITES FOR ARTFICIAL HIP JOINTS BEARING SURFACES
Last modified: 2021-08-10 20:05:36