Conceptual Principles of Realization and Improvement of Export Strategy of Zaporizhia Region

The article analyzes the tools of market diversification. The situations of the state of development of export activity of Ukraine and Zaporizhia region in the conditions of pandemic are investigated. The study identifies the main threats to foreign economic activity. In Ukraine, there is no legally justified mechanism for interaction between the state and sectoral NGOs. Some attempts by the state to build a mechanism for dialogue between government and business are inconsistent. To advance these processes, structures were needed that could clearly articulate their current demands to the authorities and defend the interests of their branches by all constitutionally possible means, ie could position themselves and defend their interests in state executive bodies.