Analyzing Destination Development through Responsible Tourism Planning: A Case of Neyyar

Tourism is one of the fastest growing sector which acts as an engine of growth in many countries. Tourism has played major role in accelerating economic growth of Kerala, popularly known as God?s Own Country. The concept of Responsible Tourism was introduced as Kerala had an ideal setting of abundant natural and skilled human resources, strong local self-governments and a very responsive tourism industry. This concept of tourism includes the triple bottom line- Economic, social and environmental responsibility. This paper explores Total destination development implemented to generate greater economic benefits and enhance well being of local communities, conserving natural resources and protecting the environment, implemented through Responsible Tourism planning. The Neyyar River is 56 km long river which flows through the Thiruvananthapuram district of Kerala in India. Kallikad panchayath is the area where the Neyyar dam and other tourist destinations are located. This paper is based on planning and developing this less developed area, which has immense potential to develop as water based tourism destination. The study focused on destination development of Kallikad panchayath, situated at the banks of Neyyar River, to bring positive social, economic and environmental impacts.