The Role of the Competitive Personality of the Manager in Management

The integration of the national economy into the world, globalization space demonstrates the need for highly qualified managers who are able to form an effective management mechanism aimed at achieving the strategic goals of organizations. The article considers the evolutionary approaches to the skills and abilities of managers in the management process, identifies and groups the competencies needed by managers in the process of multi-vector management, highlights the qualities that shape the competitiveness of the modern manager. Dynamic changes in the technical, information environment, increasing competition have led to the need for managers of a new format - innovation managers. The specifics of managerial work requires both general competencies and professional in a particular field of activity. The scientific novelty is that the competencies that are necessary for a modern manager in the management process have been defined and grouped; their influence on the competitiveness of the manager's personality has been proved. General competencies of managers include instrumental, interpersonal and system competencies. Professional competencies are acquired as a result of professional training, constant work on oneself, experience in a certain field and determine the formation of a competitive personality. The organization as an open system requires managers to take a multi-vector approach, as it covers various areas in the management process - economic, organizational, legal, sociopsychological, marketing. Competitive domestic managers who need the market must have the so-called "soft skills" - time management, stress, ability to work in a team, creative and intellectual approach to solving production problems. An analysis of the applied creative approaches to management on the example of the tourism business of the city of Lviv, which not only contributed to the growth of tourist flows, but also play a significant role in the formation of the local budget. The practical significance of the obtained results lies in the formation of the necessary competencies and qualities of modern managers and their application in management practice. This topic has the prospect of research in the direction of clarification and broader formation of professional competencies of managers in specific areas of activity.