Tourist Market of Ukraine: the State and Trends of Functioning Through the Activities of Tourist Enterprises

The current state and tendencies of development of the tourist market of Ukraine have been analyzed, taking into account interrelated factors of influence. The purpose of this article is to analyze the state and tendencies of development of the tourist market of Ukraine, to find out the place of tourist operators in ensuring its functioning. The goals of the research are subordinated to the achievement of the goal: to investigate the current state of development of the tourist market of Ukraine; to analyze the main indicators of activity of tourist enterprises; to find out the leaders of the tourist industry of Ukraine; to make an attempt to forecast the functioning of the tourist market of Ukraine in the near future, taking into account today's challenges. The attention is focused on the activities of tourist operators who are engaged in the formation and promotion of tourist routes, destinations and types of tourism, and therefore have a serious impact on the functioning of the tourism industry. Using official statistical information and publications of reputable Internet publications, the indicators of activity of tourist operators in the market of Ukraine have been analyzed, and the attention is focused on the activities of the most powerful ones. The most visited by Ukrainians of the country have been noted. It has been stated that tourist operators – leaders of the tourism industry specialize in the organization of holidays abroad, so there is reason to predict that in the future, the money of Ukrainians will continue to work for the economy of other countries, and domestic tourism will wait for better times. In order to increase the attractiveness of recreation in Ukraine, serious coordinated work of public authorities, tourist enterprises, business structures and public activists is needed. It has been noted that any forecasts are too early to be taken in connection with the coronavirus pandemic and the economic crisis. At the same time, there are reasons to predict an increase in the demand for recreation of Ukrainians in the country this year, since foreign countries, especially those most affected by the Covid-2019 epidemic, will not rush to open their borders to tourists. In the face of the current challenges, the study of aspects of the development of the tourism industry in Ukraine will undoubtedly remain on time, especially in the aspect of developing practical recommendations for optimizing its functioning.