Integral Assessment of the Competitiveness of Socio-Economic Activity of the Western Regional Market of Tourism Services of Ukraine

The relevance of the study is that tourism is a leading field of activity in many countries, as its development provides an opportunity to use the most valuable natural resources, create new jobs, intensify investment activities, improve the environmental and socio-economic situation. Despite the actualization of the outlined problem, it is worth noting the lack of research on the market of tourist services in the Western regional market in the scientific literature, and in particular the processes of socio-economic activity and mechanisms for their regulation. The following research methods were used in this work: statistical, mathematical, method of analysis and cartographic. Also, statistical data of the State Statistics Service of Ukraine, the Ministry of Finance of Ukraine, the Ministry of Economic Development of Ukraine, the Ministry of Infrastructure of Ukraine, the Ministry of Social Policy, the Ministry of Development of Communities and Territories of Ukraine, etc. were used. This paper substantiates the level of competitiveness of socio-economic activity of the Western regional market of tourist services, analyses a number of scientific works of foreign and Ukrainian scientists. The main results of the study is an integrated assessment of the competitiveness of the Western regional market of tourist services. For this purpose, all-Ukrainian indicators for assessing the socio-economic development of the regions were used. The analysis revealed that the studied objects (Volyn, Rivne, Ternopil and Lviv regions) during 2015-2018 improved their level of integrated competitiveness in the market of tourism services, but it remains critically low, although it is gradually growing.