QUALITY OF WORK LIFE AND DEMOGRAPHIC FACTORS IN MANUFACTURING SME's

Quality of Work-life (QWL) has gained wide attention from various researchers in the recent decade. It is the means for attracting and retaining a talented workforce by providing a conducive and humanized working environment. The present study analyzes the level of QWL in manufacturing Small and Medium Enterprises (SMEs) located in and around Bangalore city. Further, the research attempts to investigate the association between QWL with demographical characteristics. The data were collected using structured questionnaires consisting of general information and questions about nine QWL factors with 49 items. The structured questionnaire was administrated to 750 employees, and the responses were analyzed using statistical software. The research findings revealed that all the demographic factors were significantly associated with QWL.