Condition of the Negosyo Serbisyosa Barangay (NSB) Program of the Department of Trade and Industry (DTI) in Talugtug, Nueva Ecija during the Pandemic

The goal of this study is to describe the state of business in Talugtug, Nueva Ecija, as well as the demographic profile of DTI program recipients. “NEGOSYO SERBISYO SA BARANGAY” is the name of their program. It also seeks to identify the challenges that beneficiaries face, as well as viable remedies or alternatives to those problems. Finally, the most critical goal is to determine the effectiveness of the DTI's specified program. In this research article, the descriptive approach was applied. Because of the importance of following safety protocols during a pandemic, the survey was performed online. According to the statistics acquired, the DTI's NSB program considerably aids MSMEs in Talugtug, Nueva Ecija in terms of sustainability and income generation. The DTI's efforts in providing services have been successful. Despite some predictions of closure, the beneficiaries manage to keep their jobs and their businesses going till the time of this study. Also, the DTI's Negosyo Serbisyosa Barangay Program is an excellent instrument for ensuring the long-term viability of its recipients' businesses. As a result, its efficacy must be maintained and enhanced. Lastly, the program enhances the long-term viability of MSMEs through business continuity training, increased productivity, and government subsidies [1].