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Customer Relationship Management: An Overview

Journal: IMPACT : International Journal of Research in Humanities, Arts and Literature (IMPACT : IJRHAL) (Vol.9, No. 8)

Publication Date:

Authors : ;

Page : 21-28

Keywords : Customer Relationship;

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Abstract

Customer relationship management is the combination of practices, strategies and technologies which are used by modern companies to develop mutually beneficial rapport between the organization and customers. Customers constitute the most important stakeholder groups from business management point of view. Customers are the backbone of contemporary business management.

Last modified: 2021-09-11 20:25:17