Research on Legal Protection of Personal Data Privacy of E Commerce Platform Users

As a product of the information age, e commerce platform not only changes peoples daily life, but also brings unprecedented impact and infection to users personal data privacy. Under the influence of various factors, the phenomenon of data privacy infringement emerges in endlessly and becomes more and more common. Strengthening the protection of data privacy has become an urgent problem to be solved. At present, China has initially established laws and systems on the protection of personal data privacy, but they are not enough to effectively deal with many problems that have emerged. There is still a lack of comprehensive and systematic legal provisions and specific and effective implementation measures in legislation, law enforcement and justice. How to further control the violation of users personal data privacy has become a new challenge we need to face. Based on the relevant laws and regulations such as the e commerce law and the civil code, this paper analyzes the value, current situation, problems and other specific contents of the personal data privacy right of the users of e commerce platform, points out the current situation of the legal protection of the rights and interests of the users of e commerce platform, and further analyzes its shortcomings, Based on this, this paper leads to the e commerce platform users personal privacy, so as to put forward countermeasures and measures, and put forward the path to improve the legal system construction. The author thinks that we should innovate the concept of data privacy protection, learn from foreign advanced experience, strengthen domestic legal protection, improve the law enforcement means and the internal governance mechanism of the platform, so as to improve the legal system of personal data privacy of e commerce platform users in China, maintain the order of e commerce platform, and promote the sustainable and healthy development of data economy. Changjun Wu | Xinru Wang "Research on Legal Protection of Personal Data Privacy of E-Commerce Platform Users" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd44956.pdf Paper URL: https://www.ijtsrd.com/management/law-and-management/44956/research-on-legal-protection-of-personal-data-privacy-of-ecommerce-platform-users/changjun-wu