A Study on Consumer Buying Behaviour on Honda Two Wheelers

Consumer behavior is defined as all psychological, social and physical behaviors of potential customers as they become aware to evaluate, purchase, consume and tell others about products and services. Consumer behavior is the study of when ,why, how where and what people do or not buy products. Boya Shamili | Dr. P. Basaiah "A Study on Consumer Buying Behaviour on Honda Two Wheelers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45187.pdf Paper URL: https://www.ijtsrd.com/management/marketing-management/45187/a-study-on-consumer-buying-behaviour-on-honda-two-wheelers/boya-shamili