Community in Panic: Perceptions, impacts and lessons at risk communication on Pangasinan Mysterious Disease

Communicating information about possible life threatening concerns can be very delicately difficult, and if it is not done well, the communicator can put the affected public at greater risk by creating misunderstanding or possibly inciting unwarranted panic. On February 24, 2014, a late night news program reported that a “mysterious flesh-eating illness is slowly” spreading in Pangasinan, a province in the Philippines with a population of more than three million.The news report connected two case studies from the towns of Villasis and Santa Barbara, Pangasinan to a prophecy by a self-titled prophet who forewarns of a flesh-eating disease in the said province. Just hours after the report came out that night, the hashtag #PrayForPangasinan trended on Twitter, and link of the video have been boundlessly shared on Facebook and other online social media. Anchored on the mental noise and risk perception theories, the study delves into the perceptions of risk of the affected public and determines the risk communication impacts and lessons of the Pangasinan Mysterious Disease. The findings of the study on the perceptions of risk by the affected public, the risk communication impacts and lessons on the news report is significant as the fundamental goal of risk communication is to provide meaningful, relevant and accurate information, in clear and understandable terms targeted to the concerned and affected publicand spur all concerned to a higher degree of consensus and support for a beneficial action.